The study, analyzing the wine supply chain of Basilicata region, investigates the influence of relational approach winery-nursery on the perception of services’ value, through a Pearson’s correlation. From the analysis of the wine supply chain of Basilicata region, it emerges that the nursery contributes to determine the quality of the products, as well as to create added value for the final consumer. Results show that a relational approach winery-nursery, intended to rationalization, development, and focus on value creation for customer, contributes to boost the perception of services’ value.
LE CAPACITÀ RELAZIONALI QUALI RISORSE CRITICHE PER LA CREAZIONE DI VALORE NELLA FILIERA VITIVINICOLA LUCANA
La Sala, P.;Silvestri, R.;Lamonaca, E.
;Faccilongo, N.
2017-01-01
Abstract
The study, analyzing the wine supply chain of Basilicata region, investigates the influence of relational approach winery-nursery on the perception of services’ value, through a Pearson’s correlation. From the analysis of the wine supply chain of Basilicata region, it emerges that the nursery contributes to determine the quality of the products, as well as to create added value for the final consumer. Results show that a relational approach winery-nursery, intended to rationalization, development, and focus on value creation for customer, contributes to boost the perception of services’ value.File in questo prodotto:
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