Professionalità emergenti nella società digitale: l’innovation designer

Technological progress asks for pace that put in crisis the traditional university system. The new challenge of university courses is to be able to prepare professionals with specific competences in line with the evolution of the labour market. Digital transformation sets up rules to establish new professions and digital skills. Since new technologies are skewing toward new industries principles characteristics, then the universities have to adaptto determining new teaching and learning system. Soft skills become essential for the current labour market. It is important to teach and develop these kind of skills and more specifically relational, communicative, and team work skills. In order to be in line with digital revolution, it is necessary to rethink of training models and to promote new research and education paths through the design of new learning environments. This article deals with the definition of new professional figure that works in business and education contexts, the Innovation Designer. The University of Foggia is the promoter of this innovation at national and international job placement scenario thanks to the collaboration with Samsung and through promoting advanced training courses increasing new opportunities in line with labour market needs.