Wine and tourism sectors: looking for synergies

In Italy, wine production has spread throughout the country and in each region is of particular importance from economic, territorial, historical, social, and cultural landscape points of view. Some regions have a higher reputation than others by virtue of both higher volumes of production and established tradition of high quality, with the established image of the territories. Another key sector for the Italian economy is tourism, which, despite involving all the national territory, plays a major role in some regions than in others; this is partly explained by the attractiveness of major art cities and most famous seaside resorts. Our analysis aims at analyzing the synergic relations between the Italian tourism and wine industries. To this extent we adopted an econometric model applied to the most recent available data on flows of domestic tourism among the Italian regions, for a period of five years until 2012.