Vini varietali e vitigni autoctoni: evidenze empiriche del mercato italiano

This study aims to improve the knowledge about the market of varietal wines made from autochthon grape varieties characterized by narrow spread. For this purpose, an hedonic price function has been estimated in order to verify, first, if these wines are able to obtain a premium price and, second, to quantify the amount of it. The analysis has been based on a sample of wines made in Apulia, an Italian region characterized by a strong tradition in wine production and consumption. The results can have important implications in order to steer the wine production towards new market opportunities. In particular, this study shows favorable conditions for a wider supply of varietal wines made from minor autochthon grape varieties although there are still some important problems to overcome.