A Distributive Framework of Serious Games Engagement and innovation as key factors

This thesis explores the evolving landscape of artificial intelligence (AI)- enhanced serious games, emphasising their application in education and sustainable behaviour. The thesis is set in the context of the National Operational Programme for Research and Innovation 2014-2020, focusing on innovation in doctoral research and environmental issues. Serious games, integrating learning, simulation and entertainment, have been recognised as powerful tools for developing skills and addressing complex issues. The integration of AI into these games has further advanced their effectiveness, creating personalised and engaging experiences that increase both engagement and learning outcomes. The research investigates the potential of serious games in the educational sector, examining how their delivery and personalisation can maximise engagement and educational effectiveness. A significant part of the study is devoted to understanding how tailoring content to users' needs can improve learning experiences and motivation, targeting mental and physical well-being and sustainability. The main publications of this doctoral work include an analysis of technological innovation in telemedicine with a focus on sports nutrition and an evaluation of digitisation techniques in contact centres. These papers emphasise the transformative impact of user-centred innovation in professional practices. Furthermore, the thesis discusses the integration of serious games with green initiatives, exploring their potential in promoting environmental awareness and encouraging sustainable behaviour. The explanatory role of AI, particularly in providing understandable and interactive feedback through Explainable AI (XAI), is highlighted as a crucial element in improving user engagement and trust. The thesis concludes that serious games supported by AI represent a significant step forward not only in educational innovation but also in fostering an ecologically aware mindset among users. Directions for future research are suggested, focusing on the development of frameworks that further integrate serious games into educational curricula and environmental initiatives, harnessing AI to enhance adaptability and personalisation in learning experiences.