Frame of the research: The work delves into the contemporary debate surrounding Nudging, positioning itself as a contribution to the ongoing discussion. It specifically focuses on Nudging as a method to influence human behavior and mold decision making processes. The paper seeks, by the real case study #NUDGEBarletta, to unravel the intricacies of this approach, shedding light on its impact in guiding individuals and shaping their choices. Purpose of the paper: The #iNUDGEBarletta project turns Nudge’s theories into operational, applying them in the field of environmental sustainability, to the management of littering in cities. The purpose is to educate citizens, so that, behaviors deemed socially responsible are internalized and become consolidated habits and conscious choices, rather than, actions implemented under threat of sanction which, presumably, stop being implemented at the same time as the coercive measure should be removed. Methodology: The present study uses a simple form of context changes (gentle push), applied on waste collection tools, to examine the effectiveness of a nudge policy for reducing littering in cities. Findings and Results: The simulation, based on real data from Barletta (Apulia, Italy) old town, confirms realistic impact on social behavior and responsibility about the topic and demonstrates the usefulness of nudge strategies to obtain desired actions from people, in order to efficiently manage the public thing and, in the specific, reduce the level of littering. Reasearch limitation and Pratical implications: The paper offers a small research case based on small amount of funds and time, as experimental project, that could be subject of further studies and developments through the analysis of other real cases and empirical tests. Originality of paper: This experiment is a real application of nudging strategies in the Public Administration and demonstrates how small contextual tricks can “kindly push” people to engage in healthier and more sustainable lifestyles. According to the researchers In Italy the potential of nudging is still little exploited, and the originality of the paper lies in proposing a new planning path to PA through which, relying on the use of Nudge, new solutions can be studied and the choices of the Administration directed towards the attitudes of its citizens.
Nudging for environmental sustainability. Behavioral insights from an on-field experiment #iNUDGEBarletta
Nigro C.
;Iannuzzi E.;
2023-01-01
Abstract
Frame of the research: The work delves into the contemporary debate surrounding Nudging, positioning itself as a contribution to the ongoing discussion. It specifically focuses on Nudging as a method to influence human behavior and mold decision making processes. The paper seeks, by the real case study #NUDGEBarletta, to unravel the intricacies of this approach, shedding light on its impact in guiding individuals and shaping their choices. Purpose of the paper: The #iNUDGEBarletta project turns Nudge’s theories into operational, applying them in the field of environmental sustainability, to the management of littering in cities. The purpose is to educate citizens, so that, behaviors deemed socially responsible are internalized and become consolidated habits and conscious choices, rather than, actions implemented under threat of sanction which, presumably, stop being implemented at the same time as the coercive measure should be removed. Methodology: The present study uses a simple form of context changes (gentle push), applied on waste collection tools, to examine the effectiveness of a nudge policy for reducing littering in cities. Findings and Results: The simulation, based on real data from Barletta (Apulia, Italy) old town, confirms realistic impact on social behavior and responsibility about the topic and demonstrates the usefulness of nudge strategies to obtain desired actions from people, in order to efficiently manage the public thing and, in the specific, reduce the level of littering. Reasearch limitation and Pratical implications: The paper offers a small research case based on small amount of funds and time, as experimental project, that could be subject of further studies and developments through the analysis of other real cases and empirical tests. Originality of paper: This experiment is a real application of nudging strategies in the Public Administration and demonstrates how small contextual tricks can “kindly push” people to engage in healthier and more sustainable lifestyles. According to the researchers In Italy the potential of nudging is still little exploited, and the originality of the paper lies in proposing a new planning path to PA through which, relying on the use of Nudge, new solutions can be studied and the choices of the Administration directed towards the attitudes of its citizens.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
