There is an increasing need, for companies operating in the food sector, to sell their products by identifying the variables that maximize the willingness to buy from the consumers. However, it often happens that the variables that are taken into consideration in predictive models are declared variables or socio-demographic variables.
Perceived health and purchase intentions of food products: a review on consumer behaviour theories from the Nutri-Score label
Antonio Scrocco
2021-01-01
Abstract
There is an increasing need, for companies operating in the food sector, to sell their products by identifying the variables that maximize the willingness to buy from the consumers. However, it often happens that the variables that are taken into consideration in predictive models are declared variables or socio-demographic variables.File in questo prodotto:
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