A Viable Systems Approach to Relationship Management in S-D Logic and Service Science

This study valorizes the Viable Systems Approach (VSA) to relationship management to explore the theoretical connections between Service-Dominant logic (S-D logic) and Service Science (SS). It presents a conceptual analysis of recent developments in the study of relationships in SS, S-D logic, and VSA. As a broad, interdisciplinary approach based on systems theory and resource-based theory, VSA represents a useful framework for the interpretation of the complex phenomena involved in the relationship between S-D logic and SS.