Environmental certification: new fields and ways of application

In the years of the “information revolution”, the environmental variable becomes and represents an opportunity for enterprises, which are obliged to give quantitative and qualitative outputs more and more satisfying to the needs of society and at the same time must create value and profit. Besides, either inadequate leading and controlling instruments or difficulties in introducing innovation, lead environmental policies through transition. On the other hand, such a period of uncertainty gives good chances to policy makers to accelerate and improve a positive trend for economical production. Productive reality is living a vivid period, constantly engaged in the continuos research for innovative solutions towards it and more often able to transform “environmental problem” from binding obligation to real opportunity. However, the widest attention to the environmental variable can assume a larger role compared to the one of instrument of competitiveness and can express an evolution of basic values for enterprises, and it tries not only to contribute to progress, increasing value, but also to search for the ways that help in keeping balance with external factors, such as environment. In such a period where global scale competitiveness makes the consolidation of relevant and durable competitive advantages more and more difficult, the environmental variable can therefore represent a profitable instrument for those organizations that introduce global and long term environmental strategies.