Purpose of this contribution is to develop the notion of A2A relationships in service contexts (Gummesson, 2008; Gummesson and Polese, 2009; Vargo and Lusch, 2011) valorizing systems theories contributions. Recent service research advances highlight how much value co- creation processes are crucial in every service context. Both service science (SS) and Service Dominant (S-D) logic analyze the important role of numerous actors involved in service exchanges for the resources they release and the contribute they can perform. Systems theories, and specifically the Viable System Approach (vSa) (Golinelli, 2000; Barile, 2008) enables an holistic perspective capable of interpreting the mechanism characterizing value co-creation.
A2A Relations in Service Contexts
DI NAUTA, PRIMIANO;
2012-01-01
Abstract
Purpose of this contribution is to develop the notion of A2A relationships in service contexts (Gummesson, 2008; Gummesson and Polese, 2009; Vargo and Lusch, 2011) valorizing systems theories contributions. Recent service research advances highlight how much value co- creation processes are crucial in every service context. Both service science (SS) and Service Dominant (S-D) logic analyze the important role of numerous actors involved in service exchanges for the resources they release and the contribute they can perform. Systems theories, and specifically the Viable System Approach (vSa) (Golinelli, 2000; Barile, 2008) enables an holistic perspective capable of interpreting the mechanism characterizing value co-creation.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
