Regina Viarum heritage UNESCO, the new frontier of slow and sustainable tourism between East and West

The aim of this work is to analyze the economic and managerial perspectives of all public and private entities involved in decision-making, executive and control processes related to the protection of the new UNESCO site “Via Appia. Regina Viarum”. The survey is based on a theoretical reflection on the issue of governance and management of Public Value (PV) in the cultural field. The performance measurement at the level of public administration "groups" and networks and the consequent evaluation of management results can be carried out following the theoretical approach of Public Value Governance (PVG), which takes account of the exchange systems and relational capital built by the network actors. The conceptual framework for the PVG model analysis considers the co-creation of public value as the final performance outcome at the level of inter-institutional supply chain. The problem of measuring supply chain PV is placed within the context of describing the dynamics of programming, creation and evaluation of the performance cycle within “mixed” type inter-institutional chains, composed of a multitude of actors (public and private organizations, citizens/users) who cooperate to add value. The method adopted is based on the analysis of the management plan drawn up by the UNESCO Committee, which assumes a programmatic and strategic function in the development of the area in which the cultural asset is inserted, with a focus on the recomposition of the operational objectives linked to the numerous action plans and interventions in the cultural and tourism sectors. The formalization of a model for monitoring the variables affecting the Public Value creation in public-private networks is an immediate research objective able to integrate the theoretical framework of a collaborative and participative PV generation model in the cultural tourism management setting.