Educational websites were studied from many different perspectives. In 2001 Zhang and Dran developed a theoretical framework for evaluating website quality from a user satisfaction perspective, while Yoo and Jin in 2004 evalu-ated the design of university websites. In this paper we assess the quality per-ceived by the users of the website of the University of Bari using factorial analysis and Multiple Correspondences Analysis (MCA) visual maps. Latent variables resulting from this preliminary analysis were then used to evaluate the most important latent dimensions related to loyalty of the users. A seg-mentation analysis was performed to study how loyalty is influenced by vari-ables and factors.
University of Bari’s Website Evaluation
Laura AntonucciMembro del Collaboration Group
;C. CrocettaMembro del Collaboration Group
;
2017-01-01
Abstract
Educational websites were studied from many different perspectives. In 2001 Zhang and Dran developed a theoretical framework for evaluating website quality from a user satisfaction perspective, while Yoo and Jin in 2004 evalu-ated the design of university websites. In this paper we assess the quality per-ceived by the users of the website of the University of Bari using factorial analysis and Multiple Correspondences Analysis (MCA) visual maps. Latent variables resulting from this preliminary analysis were then used to evaluate the most important latent dimensions related to loyalty of the users. A seg-mentation analysis was performed to study how loyalty is influenced by vari-ables and factors.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
