This brief volume analyses some well-known English language advertising slogans such as Milk’s gotta lotta bottle in relation to their hold on the public as dually spoken and written forms of English. The volume analyses 5 printed drink and food adverts liked to famous brands in relation to such aspects as wordplay and puns, rhyme, alliteration and word formation and coinage i.e. invention of new words and modification of existing ones.

LINGUISTIC CREATIVITY IN ADVERTISING

LOIACONO, ANNA
2004

Abstract

This brief volume analyses some well-known English language advertising slogans such as Milk’s gotta lotta bottle in relation to their hold on the public as dually spoken and written forms of English. The volume analyses 5 printed drink and food adverts liked to famous brands in relation to such aspects as wordplay and puns, rhyme, alliteration and word formation and coinage i.e. invention of new words and modification of existing ones.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11369/126175
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