We consider a number of firms who sell a non differentiated product through periodic subscriptions. Firms select price and advertising strategies maximizing their profits and buyers behave differently according to their status: new buyer or renewer. A discrete dynamic game is proposed together with a numerical algorithm based on the simulated annealing technique.

Marketing Strategies for Periodic Subscriptions

DE CESARE, LUIGI;DI LIDDO, ANDREA
2010

Abstract

We consider a number of firms who sell a non differentiated product through periodic subscriptions. Firms select price and advertising strategies maximizing their profits and buyers behave differently according to their status: new buyer or renewer. A discrete dynamic game is proposed together with a numerical algorithm based on the simulated annealing technique.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11369/10525
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