We consider a number of firms who sell a non differentiated product through periodic subscriptions. Firms select price and advertising strategies maximizing their profits and buyers behave differently according to their status: new buyer or renewer. A discrete dynamic game is proposed together with a numerical algorithm based on the simulated annealing technique.
Marketing Strategies for Periodic Subscriptions
DE CESARE, LUIGI;DI LIDDO, ANDREA
2010-01-01
Abstract
We consider a number of firms who sell a non differentiated product through periodic subscriptions. Firms select price and advertising strategies maximizing their profits and buyers behave differently according to their status: new buyer or renewer. A discrete dynamic game is proposed together with a numerical algorithm based on the simulated annealing technique.File in questo prodotto:
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