Due to a natural aversion to novelties, consumers often oppose food technologies. On the other hand, food innovation increases social welfare, for example in term of increased safety and security, better taste, more convenience at lower price and improvement of nutritional properties (Lusk et al., 2014). Thus, studies investigating both the determinants and the interventions to increase food technology acceptance may help to fill the gap between consumers’ ancestral skepticism towards innovation and the rational arguments that support it. Building on these premises, an on-line survey has been conducted in two samples of consumers from Northern and Sothern Italy on the acceptance of shelf life extension (SLE) technology by 10 days on fresh fish with the aim of exploring the persuasive effect of informative messages on different consumers.

Sugarcoating food technologies. The effect of different informative messages on consumers’ acceptance of longlife fish fillet

Piermichele La Sala;Mariantonietta Fiore
2018-01-01

Abstract

Due to a natural aversion to novelties, consumers often oppose food technologies. On the other hand, food innovation increases social welfare, for example in term of increased safety and security, better taste, more convenience at lower price and improvement of nutritional properties (Lusk et al., 2014). Thus, studies investigating both the determinants and the interventions to increase food technology acceptance may help to fill the gap between consumers’ ancestral skepticism towards innovation and the rational arguments that support it. Building on these premises, an on-line survey has been conducted in two samples of consumers from Northern and Sothern Italy on the acceptance of shelf life extension (SLE) technology by 10 days on fresh fish with the aim of exploring the persuasive effect of informative messages on different consumers.
2018
9788891786883
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11369/378674
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