In this paper we analyze a nonlinear optimal control model which is a slight modification of the one proposed in De Cesare L. and Di Liddo A. (2000) and describes the penetration of a new product in a market. The model deals with the choice of price and advertising strategies that maximize the profit coming from the product sale. Some theoretical features are investigated in corrispondence with specific choices for price responce functions.
On the shape of optimal price and advertising strategies arising in innovation diffusion
DE CESARE, LUIGI;DI LIDDO, ANDREA;
2004-01-01
Abstract
In this paper we analyze a nonlinear optimal control model which is a slight modification of the one proposed in De Cesare L. and Di Liddo A. (2000) and describes the penetration of a new product in a market. The model deals with the choice of price and advertising strategies that maximize the profit coming from the product sale. Some theoretical features are investigated in corrispondence with specific choices for price responce functions.File in questo prodotto:
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